This is clear that this is an energy drink especially people who are into sports, this product came with a bang because of heavy endorsers, how do they keep the market going despite competition and other local brands?
They kept the market going by introducing new products that showed as a need of the market (i.e., energy gel before workout, powdered Gatorade) and even attempted rebranding and redesigning the bottles; else, they even sued Powerade of allegedly not having complete ions for replenishment.
This is clear that this is an energy drink especially people who are into sports, this product came with a bang because of heavy endorsers, how do they keep the market going despite competition and other local brands?
ReplyDeleteThey kept the market going by introducing new products that showed as a need of the market (i.e., energy gel before workout, powdered Gatorade) and even attempted rebranding and redesigning the bottles; else, they even sued Powerade of allegedly not having complete ions for replenishment.
ReplyDelete